The Public Relations is one field where goals
cannot be set up in material terms with the exception of some short-term
objectives i.e. publicity of development projects, activities of Ministers,
projection of departments etc. while the results of the efforts of PR people
regarding inculcating civic sense, awareness of social responsibilities among
general public cannot be seen or measured in near future as the fruits of such
efforts appear after years or decades. The Directorate General Public Relations
has to implement the strategy of the department with full devotion without
caring for measuring goals in the near future.
Information department acts as the mirror of the
government and at the same time projects its image in the society through media
organizations. In AJK until a few years back, we had few newspapers and a state
run television PTV which could easily be handled by the information
department.In recent years media has many forms such as print, electronic,
cyber, transit etc. Media continues to progress and a mushroom growth of
different TV channels and a newspaper is observed in the country during last
few years. Similarly, new methods have developed for publicity and public
relations. New techniques have emerged to write news, articles, messages,
reports etc. media coverage of events needs more facilities, equipment and
staff to meet the current needs of time.
In the light of present day challenges government
is trying to cope with the excessive requirements of access to information and
media management. Information department of AJ&K needs to be proactive and
has to keep vigil all the time, as it has to deal with different issues.
Broad-based coverage and projection of developmental activities both in public
and private sectors in AJK to raise awareness among general public, promotion
of Kashmiri art, culture, language across the globe and to mirror socioeconomic
development of AJ&K across Line of Control.
صدر آزاد جموں وکشمیر بیرسٹر سلطان محمود چوہدری نے کہا ہے کہ مسئلہ کشمیر کو جارحانہ انداز میں بین الاقوامی فورمز پر اُٹھانے کی ضرورت
کمشنر مظفرآباد ڈویژن مسعودالرحمن کی زیرصدارت ضلع مظفرآباد کے مسائل اور ضلع میں جاری ترقیاتی منصوبہ جات کی بروقت تکمیل کے سلسلہ میں اجلاس جمعہ