Welcome To Directorate General Of Public Relations

The Public Relations is one field where goals cannot be set up in material terms with the exception of some short-term objectives i.e. publicity of development projects, activities of Ministers, projection of departments etc. while the results of the efforts of PR people regarding inculcating civic sense, awareness of social responsibilities among general public cannot be seen or measured in near future as the fruits of such efforts appear after years or decades. The Directorate General Public Relations has to implement the strategy of the department with full devotion without caring for measuring goals in the near future.

Information department acts as the mirror of the government and at the same time projects its image in the society through media organizations. In AJK until a few years back, we had few newspapers and a state run television PTV which could easily be handled by the information department.In recent years media has many forms such as print, electronic, cyber, transit etc. Media continues to progress and a mushroom growth of different TV channels and a newspaper is observed in the country during last few years. Similarly, new methods have developed for publicity and public relations. New techniques have emerged to write news, articles, messages, reports etc. media coverage of events needs more facilities, equipment and staff to meet the current needs of time.

In the light of present day challenges government is trying to cope with the excessive requirements of access to information and media management. Information department of AJ&K needs to be proactive and has to keep vigil all the time, as it has to deal with different issues. Broad-based coverage and projection of developmental activities both in public and private sectors in AJK to raise awareness among general public, promotion of Kashmiri art, culture, language across the globe and to mirror socioeconomic development of AJ&K across Line of Control.

Rules of Business-1985 (Amended up to 30th june 1993)

Public Relations Department:
  1. Publicity and Public Relations.
  2. Government Hospitality.
  3. Promotion of national integration and cultural activities and organization of relevant seminars and symposia.
  4. Administration of press Laws relating to newspapers, books, magazines, pamphlets, posters, etc. and printing presses, excepting the functions etc., entrusted to the Home Department.
  5. Control on the reproduction (Publication/printing) of books and literary works of foreign origin.
  6. Enforcement of Motion Pictures Laws and the rules framed there under.
  7. Observance of national days, in collaboration with S&GAD.
  8. Policy and procedure regarding release of official and semi-official advertisements through media of press.
  9. Public Opinion Survey.
  10. Liaison with newspapers, news Agencies, Radio and Television.
  11. Facilities for journalistic profession including accreditation of Press Correspondents and Press photographers, etc.
  12. Films and documentaries, including permission for exhibition of films of foreign Embassies/Missions.
  13. Reference, research and publication relating to publicity material.
  14. Co-ordination with the Government of Pakistan on all matters relating to press, publicity and protocol.
  15. Promotion of Art, Culture and Literature.
  16. Financial Aid to the bereaved families of Journalists and eminent “Men of Letters.”
  17. Grant-in-Aid to Cultural and Literary Bodies.
  18. Development of Schemes pertaining to Art and Culture.
  19. Purchase of Stores and capital goods for the Department.
  20. Service matters except those entrusted to Services and General Administration Department.
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نیوجرسی( )15 ستمبر2022

مظفرآباد(پی آی ڈی)16ستمبر2022

مظفرآباد(پی آئی ڈی)19ستمبر2022

صدارتی سیکرٹریٹ ایوان صدر کشمیر ہاؤس اسلام آباد