Directorate General Public Relation

Central News Room : ​

  • To ensure publicity of President, Prime Minister and Ministers
  • To prepare and issue hand-outs and press releases
  • To scan newspapers, mark out and bring to the notice, complaint, negative views to the departments concerned
  • To contribute Articles on important issues, Preparation of speeches/ Talking points for government officials
  • To arrange visits of Journalist Delegations
  • Preparation of supplements for print media on special occasions
  • To issue clarifications
  • To attend meetings to extend press coverage
  • To liaise between the Ministers and Pressmen during Assembly Sessions
  • To endeavour to boost up image of PM, Ministers and official dignitaries in mass media
  • To endeavour to mould public opinion in Government favour through positive publicity
  • To maintain up-to-date list of journalists
  • To process applications of journalists and prepare Accreditation Cards
  • To initiate cases of financial help to deserving journalists

Social Media :

  • To maintain and update the website of DGPR
  • To upload latest updates on Facebook and twitter etc.

Advertising Section : ​

  • Release and placement of Government Advertisements in National, Regional Press as per AJ&K Government Advertisement Policy
  • Issuance of NOCs to the Newspapers for special supplements for publishing Government Advertisements
  • Verification and preparation of Advertisement Bills for recovery of Advertisement dues from the advertising departments for payment to the Print Media / Advertising Agencies

Research and Reference (Monitoring and Evaluation :

  • Maintain Reference of press clippings/ periodicals on various subjects / issues
  • Submission of clippings from newspapers to the Prime Minister, Minister Information and Chief Secretary AJ&K
  • Monitoring of different newspapers regarding development projects of Azad Jammu and Kashmir Government
  • Scrutiny of Newspapers and Magazines to identify objectionable, obscene and controversial matter
  • Checking of Stall Value of Newspapers/ Periodicals to determine their circulation position for inclusion in the Central Media List

Photo & Films :

  • Video coverage of AJ&K Government functions for electronic media
  • Pictorial coverage of President, PM, Ministers and other official functions

Administration :

  • Accountable for proper maintenance of different sections
  • Assigning duties to the members of department for special events and daily tasks
  • Resolving all the internal and external issues of the organization
  • Maintain a liaison among DPR, Government and different departments.