Directorate General Public Relation

Main Sections

  1. Central News Room
    • To ensure publicity of President, Prime Minister and Ministers
    • To prepare and issue hand-outs and press releases
    • To scan newspapers, mark out and bring to the notice, complaint, negative views to the departments concerned
    • To contribute Articles on important issues, Preparation of speeches/ Talking points for government officials
    • To arrange visits of Journalist Delegations
    • Preparation of supplements for print media on special occasions
    • To issue clarifications
    • To attend meetings to extend press coverage
    • To liaise between the Ministers and Pressmen during Assembly Sessions
    • To endeavour to boost up image of PM, Ministers and official dignitaries in mass media
    • To endeavour to mould public opinion in Government favour through positive publicity
    • To maintain up-to-date list of journalists
    • To process applications of journalists and prepare Accreditation Cards
    • To initiate cases of financial help to deserving journalists
  2. Social Media
    • To maintain and update the website of DGPR
    • To upload latest updates on Facebook and twitter etc.
  3. Advertising Section
    • Release and placement of Government Advertisements in National, Regional Press as per AJ&K Government Advertisement Policy
    • Issuance of NOCs to the Newspapers for special supplements for publishing Government Advertisements
    • Verification and preparation of Advertisement Bills for recovery of Advertisement dues from the advertising departments for payment to the Print Media / Advertising Agencies
  4. Research and Reference (Monitoring and Evaluation)
    • Maintain Reference of press clippings/ periodicals on various subjects / issues
    • Submission of clippings from newspapers to the Prime Minister, Minister Information and Chief Secretary AJ&K
    • Monitoring of different newspapers regarding development projects of Azad Jammu and Kashmir Government
    • Scrutiny of Newspapers and Magazines to identify objectionable, obscene and controversial matter
    • Checking of Stall Value of Newspapers/ Periodicals to determine their circulation position for inclusion in the Central Media List
  5. Photo & Films
    • Video coverage of AJ&K Government functions for electronic media
    • Pictorial coverage of President, PM, Ministers and other official functions
  6. Administration
    • Accountable for proper maintenance of different sections
    • Assigning duties to the members of department for special events and daily tasks
    • Resolving all the internal and external issues of the organization
    • Maintain a liaison among DPR, Government and different departments.