To ensure publicity of President, Prime Minister and Ministers
To prepare and issue hand-outs and press releases
To scan newspapers, mark out and bring to the notice, complaint, negative views to the departments concerned
To contribute Articles on important issues, Preparation of speeches/ Talking points for government officials
To arrange visits of Journalist Delegations
Preparation of supplements for print media on special occasions
To issue clarifications
To attend meetings to extend press coverage
To liaise between the Ministers and Pressmen during Assembly Sessions
To endeavour to boost up image of PM, Ministers and official dignitaries in mass media
To endeavour to mould public opinion in Government favour through positive publicity
To maintain up-to-date list of journalists
To process applications of journalists and prepare Accreditation Cards
To initiate cases of financial help to deserving journalists
Social Media :
To maintain and update the website of DGPR
To upload latest updates on Facebook and twitter etc.
Advertising Section :
Release and placement of Government Advertisements in National, Regional Press as per AJ&K Government Advertisement Policy
Issuance of NOCs to the Newspapers for special supplements for publishing Government Advertisements
Verification and preparation of Advertisement Bills for recovery of Advertisement dues from the advertising departments for payment to the Print Media / Advertising Agencies
Research and Reference (Monitoring and Evaluation :
Maintain Reference of press clippings/ periodicals on various subjects / issues
Submission of clippings from newspapers to the Prime Minister, Minister Information and Chief Secretary AJ&K
Monitoring of different newspapers regarding development projects of Azad Jammu and Kashmir Government
Scrutiny of Newspapers and Magazines to identify objectionable, obscene and controversial matter
Checking of Stall Value of Newspapers/ Periodicals to determine their circulation position for inclusion in the Central Media List
Photo & Films :
Video coverage of AJ&K Government functions for electronic media
Pictorial coverage of President, PM, Ministers and other official functions
Administration :
Accountable for proper maintenance of different sections
Assigning duties to the members of department for special events and daily tasks
Resolving all the internal and external issues of the organization
Maintain a liaison among DPR, Government and different departments.
